Meet Our Team
Guided By The Four Paths
At Devakrti, we believe every person walks their own way toward balance and meaning. Some through devotion, some through knowledge, some through selfless work, and some through stillness.
Each path is different — yet all lead back to one truth: connection.
We’re a team that brings these paths together — translating ancient wisdom into everyday experiences that feel personal, warm, and alive.
Devakrti is part of the Sasvata family — a vision seeded by Selvam and nurtured by a small, purpose-driven team that believes spirituality doesn’t have to live apart from modern life.
Selvam
Founder & Chairman
The guiding vision behind Sasvata
Selvam’s journey with Sasvata Ventures began from a simple belief — that business can serve both purpose and prosperity.
With decades of entrepreneurial experience, he continues to anchor the group’s ventures in mindful living, ensuring that every idea is built on integrity, faith, and long-term value.
Kruthika
Brand Custodian
The heart and direction behind Devakrti
Kruthika shapes how Devakrti feels — through its products, storytelling, and tone.
Her role blends creativity with clarity, ensuring that every detail — from a fragrance to a phrase — carries the same intention: to help people feel spiritually anchored in their everyday lives.
Sharadha
Brand Content & Voice Anchor
The voice that carries Devakrti’s stories
Sharadha turns philosophy into feeling.Through her words and reflections, she gives language to the brand’s inner pulse — inviting people to explore the Four Paths with curiosity, compassion, and heart.
Shobha
Brand Collaborator & Community Partner
The bridge between concept and connection
Shobha builds relationships that matter.
She weaves together people, ideas, and possibilities — helping Devakrti grow not just in reach, but in resonance. Every collaboration she shapes stays true to the brand’s spirit of authenticity and shared purpose.
Vignesh
Procurement Lead
The link between idea and creation
Vignesh ensures that what we imagine becomes tangible with honesty and care.
From sourcing raw materials to working with artisans and vendors, he safeguards Devakrti’s standards of quality, sustainability, and respect for craft.
Annamalai
Retail Lead
The face of Devakrti’s on-ground
experienceAnnamalai brings Devakrti to life in person.Through his warmth, attention to detail, and deep understanding of our customers, he makes every store visit feel less like a transaction — and more like a conversation
